A Long Island Digital Marketing Agency
At Bar Harbor Web Design, we understand that it can be difficult to find the right marketing strategy for your business and its goals, but we are here to help. Our team of experienced professionals will work with you to come up with a plan that fits your needs and budget. We are dedicated to providing a high-quality service that will help you reach your goals.
The Problem: An Outdated Online Presence
Search engine optimization (SEO) can suffer from outdated content, resulting in lower rankings.
Your website may appear outdated or unprofessional to new visitors.
Your site may not be optimized for social media sharing, reducing potential exposure.
You can’t support an internal marketing and technical team.
You may fail to reach potential customers who use mobile devices to access the web.
Your website isn’t getting you enough qualified leads.
Our Solution: An Integrated Digital Marketing Strategy
We offer integrated digital marketing packages that include everything needed to maximize your online presence and drive targeted traffic which will lead to fruitful website conversions.
At Bar Harbor Web Design, our priority is to learn about your business goals. Next, we audit your website and perform a comprehensive market analysis. Our team will then meet with you to develop a customized plan to get the results you need from your digital marketing strategy. Lastly, we will analyze the results and optimize your website and digital assets to improve your performance. You will receive our custom reports which our consultants will discuss with you at a team meeting.
What Makes Us Different than SEO Agencies?
We are a full-service digital marketing agency that bases its decisions on data-driven analysis.
We only use white-hat SEO and follow Google guidelines.
We not only understand marketing but are highly technical. The performance of your website is just as important as keyword optimization.
We are a boutique digital marketing agency and only accept a limited number of clients. Once you sign up for digital marketing, we will not take on any of your direct competitors.
Our digital marketing strategy team works with you to help create an online presence specifically designed to target your unique clientele and convert more leads.
What is Included in Digital Marketing?
Client Discovery & Market Analysis
Our digital marketing strategy consultants meet with you to learn about your high-level business goals. Through competitive analysis and industry research, we will partner with you to develop a customized marketing strategy. We take client discovery extremely seriously.
Keyword Research & Content Strategy
We will determine each content page’s focus keyword and supporting keywords selected from the developed keyword portfolio. We take in account the client’s desired target buyer personas and leverage existing keywords. Competitive keyword research and analysis will be performed on all selected target keywords.
Content Creation
We will create new page content, or optimize existing content, based on the content strategy blueprint. Using the AIDA approach to content writing, we will produce effective content that maximizes conversion potential. Once all copywriting efforts are completed, we will ensure compliance with the current copywriting guidelines.
On-site Optimization
Your website will be optimized based on the targeted keywords we research and technical site-wide optimization. We optimize the website and its content pages to ensure each component is SEO-Ready in terms of Google’s Current SEO Guidelines.
Social Media Marketing
We are a Long Island social media management company who will work with you to put together social media campaigns to connect you with your clients. In addition, we will optimize your social media profiles and grow your social media following.
Web Design & Development
Our digital marketing plans provide your company with a cutting-edge, technically optimized website. This digital asset will act as the epicenter for all digital marketing efforts.
Video Marketing
We will help create short promotional videos for your company. We will use these to enhance the website’s content. Furthermore, we will create a YouTube page for your company, upload the videos to YouTube, and optimize your YouTube page and video listings.
Digital Paid Ads
Whether it’s through Social Media Ads or Google Ads, our Long Island PPC company will create campaigns designed to drive quality traffic to your website.
Email Marketing
Targeted email marketing will keep your brand in the mind of your clients. Properly placed calls to action will help convert your leads into sales.
Data Analytics & Reporting
The data analytics will be primarily implemented with the Google Analytics Suite. We will set up and configure Google Analytics to collect, organize, analyze and present website data analytics in a streamlined fashion.